MAVEN BRAND GUIDELINES

Sales Representative Branding & Logo Usage Guide

Brand Principles

Maven products represent performance, craftsmanship, and authenticity in baseball and softball. Every product and message should reflect simplicity, quality, and real ballplayer culture.

Core Brand Traits

Brand Voice

Maven communication should be bold, simple, and direct.

Examples

Avoid complicated language, exaggerated claims, or overly corporate messaging.

Logo Usage

The Maven logo should always be used in its original format. Do not modify or distort the logo.

Download official Maven Logos here

Do Not:

Logo Spacing

Always leave clear space around the Maven logo. Minimum spacing should equal the height of the letter "M" in the logo.

Approved Backgrounds

Avoid busy backgrounds that reduce readability.

Product Naming

Always use official Maven product names.

Do not rename or shorten product names.

Retail Display Guidelines

Social Media Guidelines

Avoid stock images or overly filtered photos.

Trademark

Maven™ is a trademarked brand. Always represent the brand professionally and avoid creating unofficial logos or altered branding.


Maven Product Guide for Dealers

Understanding the Maven product lineup helps you recommend the right solution to players. Each product is designed to help athletes keep their gear performing at its best.


Maven Glove Balm

Maven Glove Balm is an all-natural leather conditioner designed to protect, restore, and extend the life of baseball and softball gloves. The balm penetrates leather fibers to keep gloves soft, flexible, and game-ready while helping prevent drying and cracking.

Best Uses:

Maven Batters Balm

Maven Batters Balm is specifically designed to condition leather batting gloves. It keeps glove leather soft and flexible while helping reduce odor caused by sweat and bacteria buildup. The all-natural formula helps extend the life of batting gloves that see heavy use throughout the season.

Best Uses:

Maven No Spit Grip

Maven No Spit Grip provides hitters with a clean grip enhancement without the mess of pine tar or the need for spit. A quick swipe adds controlled tack to batting gloves or bat handles for improved bat control and confidence at the plate.

Best Uses:

Maven Soap

Maven Soap is a glycerin-based leather cleaning soap designed to safely remove dirt, sweat, and buildup from gloves without damaging the leather. Cleaning gloves before conditioning helps extend the life and performance of the equipment.

Best Uses:

Maven Pro Spray

Maven Pro Spray is a quick-use cleaning and conditioning spray designed to remove dust and dirt while lightly hydrating leather gear such as gloves and bat barrels. It is ideal for players and facilities that want a fast maintenance solution between games or practices.

Best Uses:

Maven Pro Grip

Maven Pro Grip is a pine tar wax grip stick designed to improve bat control and handle tack without the mess of traditional liquid pine tar. The wax formula provides a consistent tack that hitters rely on for better bat control.

Best Uses:

Dealer Tip

Players trust advice from coaches, trainers, and equipment specialists. The Maven lineup allows you to recommend solutions for cleaning, conditioning, and improving performance — helping athletes keep their gear game ready all season.